The Freelancer’s Guide to the Common Client

What knowledge level should an attendee have?

No prior knowledge is needed! Come as you are 🙂

What knowledge should an attendee walk away with?

In this talk, you’re going to walk away with not only strategies to handle your next web project – but strategies to turn every client into a long-lasting business relationship.

What is the talk about?

My talk is about understanding why the client relationship breaks down, and how to get in front of the problems before they occur. While it’s popular in our industry to demonize the client, my personal belief is that in many instances the end result could have been easily avoided. My preference is to look at the client not as an obstacle, but as a partner requiring guidance. The aim of my talk is to provide strategies to designers/developers who find themselves consistently running into hardships with clients. It will include:

  • An empathetic look at why clients might behave the way they do
  • strategies and best practices
  • Using communication to raise your rates and ultimately strengthen your business
  • examples of my failures and the lessons learned

Why are you passionate about this talk?

I’m passionate about this talk because much like all our clients, I’ve had plenty of experiences where I was a fish out of water. That’s a situation that creates anxiety and frustration for me without fail, and those who have been kind enough to help me through those situations have my undying gratitude. As a result, one of my favourite things about my job is helping people when they find themselves out of their element.

Speaker