How to Leverage the Power of Content to Create New Opportunities

What knowledge level should an attendee have?

Intermediate. Though I will be sharing primarily about the music industry and keeping that part simple, some knowledge of WordPress, marketing, social media, and business would be helpful.

What knowledge should an attendee walk away with?

In this talk, you’re going to learn about the current state of the music industry, how I went from part-time musician to full-time freelance writer, why I invested in a music tech startup, and how one can establish authority in their industry with the use of WordPress and consistent content creation.

What is the talk about?

The scope may need to be narrowed a bit, but all of these components do interconnect.

The music industry: the 4 P’s of the music industry (product and artist development, promotion, performance and production), what has changed in each of these areas, and the 11 key components the industry is made up of today.

The opportunity in the music industry: why I put $60,000 of my own money into a music tech startup, what happened to that startup, and the underutilized opportunity that still exists in the music industry today.

How building a blog opened up opportunities for me: as result of the connections I’ve built through podcasting, blogging, and interacting on social media, freelance writing has become my bread and butter. I work with clients in the music industry, in business, in entrepreneurship, and a variety of other niches.

Why are you passionate about this talk?

This is what I live and breathe. I want to see positive change in the music industry, I want to share about the current state of the industry, I want to give the audience as much value as I possibly can, and I’m more than happy to share the mistakes I’ve made and how others can avoid them.

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