**What knowledge should an attendee have?
Beginner and intermediate website owners are the primary audience. Even experienced developers will discover more effective ways of assessing how to optimise their sites. Layman’s terms will be used/explained throughout, but those who already have analytics tracking on their sites will get the most direct benefit.
**What knowledge should an attendee walk away with?
Site owners and developers will leave with seven specific methods to gather additional critical data about how well their websites are performing, and how to interpret it to make improvements to their sites.
**What is the talk about?
Too often, site owners are frustrated by conflicting advice and priorities about what to work on to improve the performance and success of our sites. Add the additional frustration from not have the data we need or that it’s too hard to decipher and much time-wasting guessing ensues.
What if a little customisation would let you:
- discover what content your own visitors are begging you to write?
- really know how fast your website pages are for your actual users? Bonus: What if your site could notify you any time your important pages got slower?
- understand what parts of your site’s navigation/calls to action your visitors find helpful and which ones they ignore?
- find the pages on your site that would provide the greatest benefit if you worked to improve them?
and more, including teaching Analytics how to show you the important data you care about, instead of having to dig it out every time you want to check it.
This presentation will help WP site owners and developers capture and understand real data about their own websites’ performance that will empower them to prioritise, make (and measure!) real improvements. No more “best practices” guesses!
**Why are you passionate about this talk?
We all want to improve our websites. But data and statistics can be so intimidating – and the complexity of tools like Analytics can reinforce that. I love helping people discover that their own analytics data can empower them to focus their energy and resources where it will have the most impact. Data then becomes the powerful tool for their satisfaction and success it was meant to be.